Rich Players · Sovereign Sweep Ltd
Privacy Policy
Last updated: August 2026. Compliant with the UK GDPR and Data Protection Act 2018.
1. Who We Are
Sovereign Sweep Ltd is the data controller for the brands richplayers.uk, websiteexperts.co.uk, and ailessons. This policy explains how we collect, use, and protect your personal data in accordance with the UK GDPR and the Data Protection Act 2018.
2. Data We Collect
Contact details — your name, email address, phone number, and delivery address when you place an order or make an enquiry.
Business branding assets — logos, artwork, and brand materials you supply for laser engraving, website builds, and digital profiles.
Referral performance logs — affiliate link clicks, NFC tap counts, and order attribution data used to calculate partner commissions.
Technical data — basic device, browser, and usage information required to operate and secure the site.
3. How We Use Your Data
To fulfil your orders: producing engraved cards, building websites, provisioning wallet passes, and arranging tracked delivery.
To provide monthly concierge hosting, maintenance, and support.
To administer the affiliate programme, attribute referrals, and settle commissions.
To respond to enquiries and provide customer support.
4. Third-Party Processors
Secure payment processing is handled externally via Tide Business. We never see, store, or process your full card numbers on our own systems.
Delivery partners receive only the name and address required to ship your order.
All processors are engaged under appropriate data-processing terms and are expected to meet UK data protection standards.
5. Lawful Bases & Retention
We process data on the lawful bases of contract performance (fulfilling your order), legitimate interests (operating and improving our services), and legal obligation (tax and accounting records).
Order and transaction records are retained as required by UK tax law; branding assets and account data are retained while your services remain active, and deleted or anonymised on request where no legal retention duty applies.
6. Your Rights (UK GDPR)
You have the right to access, rectify, erase, restrict, or object to the processing of your personal data, and the right to data portability.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
7. Contact
For any privacy question, data request, or support matter, contact official support via Sovereign Sweep Ltd through the VIP WhatsApp intake on richplayers.uk.